Lisa McGarthwaite : User Experience Designer

I'm LISA MCGARTHWAITE, a User Experience designer from the Mid-West. I work with companies to solve problems using a full toolkit of skills. With a background in Computer Science (BA), Graphic Design (BA), and Human-Computer Interaction (MS), I stand at the exciting intersection of technology, psychology, marketing, and design.

User Experience is more than just the "pretty" interface that a person sees; UX encompasses the research to understand you, your customers, the definition of goals and metrics, the means to achieve those goals, and verification that goals are attained. While the UI might be the most visible part to your customers, it's just one small piece of the puzzle.